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THE FOUR KEY ROI COMPONENTS OF VIRTUAL ADVISORY BOARDS

The Four Key ROI Components of Virtual Advisory BoardsTo assist in critical decision making, life sciences companies routinely gather detailed market insights through deep and time-sensitive dialogue with physicians, patients, or payers. Key business questions can vary, but all are critically important: Will this treatment solve an important health problem? How should we design our clinical trial? How should we educate patients and healthcare providers about our therapy? Should we pursue other indications for this therapy or uses for this device?

Traditionally companies have attempted to gain these insights by engaging external stakeholders in live, in-person advisory meetings. More recently however, companies have been turning to online discussion platforms to strengthen their market insights, reduce cost, and reduce time to market. This paper will cover common ROI results cited by Within3 clients who have used the virtual platform to gain critical information for their businesses.

speechBubbles.jpg "To participate without travel and in such a flexible way. It is also nice to be able to say something at length, which may be difficult in groups where certain individuals may dominate the discussions."

- Pulmonologist KOL Participant

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