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Medical Affairs Pharma Case Study
Eastern Europe, Non-English, Sleep Disorders

Medical Affairs Case Study –Eastern Europe, Non-English, Sleep DisordersA leading pharmaceutical organization’s Ukraine-based medical affairs team was purposed with acquiring this expert feedback. Specifically, the team needed to engage 8 clinical experts located around the Ukraine. Further, the team needed an alternative meeting option that would prove both cost-effective and logistically friendly. This engagement opportunity would need to facilitate discussions which would allow for full participation from the uniquely qualified group of experts.

This medical affairs pharma case study examines how they took an innovative approach to achieving the necessary engagement outcomes.

speechBubbles.jpg "To participate without travel and in such a flexible way. It is also nice to be able to say something at length, which may be difficult in groups where certain individuals may dominate the discussions."

- Pulmonologist KOL Participant

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